Obviously, there is no single factor that determines which side of this equation a team ends up on. There is however, one that I believe overshadows all of the others. The factor I am referring to is the culture of the organization. Most organizations talk about building a strong culture, but few take the necessary (and often difficult) steps required to build a winning culture.It takes time and commitment, as well as a lot of pain to create a winning culture. Most people shrink in the face of the difficult decisions that must be made to build a strong lasting culture. Instead they opt to make decisions that have the most immediate impact.Winning cultures are built through strong and consistent leadership. I have seen exceptional cultures begin to fall apart as soon as one decision strays from the written and implied rules of that culture.People who know how to build exceptional cultures are well aware that they will often have to accept short term losses by adhering to the rules of that culture. They also know that those losses will pay off handsomely if they stay on their path. It is also imperative that they have buy-in from ALL levels of the organization.Most preseason predictions focus on changes made to a roster or coaching staff during the off-season. While this is indeed an important consideration, I would argue that without bringing them into a living, breathing culture they are, more often than not, doomed to fail.People often become better than they imagine they could be when they are dropped into a winning culture. There’s a reason that companies like In- N- Out Burger and Southwest Airlines are among the most successful in their field and have the most satisfied employees, while many of their less successful competitors have some of the unhappiest employees.The reason is the difference in culture. It’s not like In-N-Out and Southwest hire all the best and brightest and their competitors hire bums. In fact, I would be willing to wager that if you switched the new hires from In-N-Out and Southwest with their competitors’ new hires, nothing would change at any of those businesses.In football terms, the New England Patriots are arguably the most dominant (and consistent) team in football over the past 20-years. How many times in the past decade have they acquired the best available players in the off-season?Look at their most valuable player, Tom Brady, he was not a highly sought-after player when he arrived there. It’s very likely that if he went to the Cleveland Browns instead of the Patriots, no one reading this (outside of University of Michigan fans) would know who he is today.That’s the power of a winning culture. I always say ‘you become the average of the five people you spend the most time with, so choose carefully.’ In a nutshell that’s how a winning culture works, you become the average of the people who are already in that culture. Which is why bringing a bunch of great new players to a team often disappoints that team’s fans.You can follow Sam on Twitter @SuperTaoInc
The advanced marketing programs and strategies are some of the changes that have tremendously occurred in the business world in the recent days. This has taken the form of ecommerce, which has been of great help to the businesses. The ecommerce system has made the businesses to encounter the affiliate marketing programs. The affiliates earning money through the sharing of revenue is what affiliate marketing is all about. The use of digital platforms in connecting the business with the potential customers is what this affiliate marketing is concerned about. The mostly used digital platform in the affiliate marketing is the use of websites and so forth.
This exposure of the affiliate marketing has therefore seen the businesses to start up or apply the affiliate programs in the marketing their products. The affiliate programs therefore have many benefits in the marketing and sales aspects of the business. The advantages of having an affiliate programs in the business are many but not limited to the following.
The first importance of having the affiliate programs in your business is that these programs ensure the creation of traffic to the business sites. Through the affiliate marketing programs, the business acquires various representatives who then have their own websites. These websites contain the operation of the businesses and there are therefore a lot of people visiting the site or the website.
There are high chances that the business products will be accessed by a lot of people simply because the representatives use these websites to advertise the products and services of a particular business. This is an advantage also because the affiliates are normally paid on commission, thus they must first make a profit to the business before they get paid.
Another benefit of the affiliate programs is that there are increased sales of the business’s products when using the affiliate marketing program. What transpires the foregoing is the traffic created by the business representatives through the use of the affiliate programs. In the above illustrations, the role of the business representatives from the affiliate programs in the creation of the heavy traffic has been discussed. The websites created ensures that the people from different corners of the world has accessed the product and therefore the sales of the products and services from a certain company or business is increased.
Another advantage of the affiliate marketing program is that they are cost effective. The use of the digital platforms like the creation of ads and launching if websites in the advertisement of the business products and services is what the affiliate marketing generally uses. The websites are easy to design and the creation of the ads is economical therefore making these strategies cost saving. This is therefore of great benefit in saving the company from spending a lot of advertisement expenses if they opt to do the advertisement through media houses like radios or television stations or even the print media forums like the newspapers. Therefore, affiliate programs should be of great consideration to the business.
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