Why Do Some Teams Exceed Expectations and Others Collapse Under Them?

Obviously, there is no single factor that determines which side of this equation a team ends up on. There is however, one that I believe overshadows all of the others. The factor I am referring to is the culture of the organization. Most organizations talk about building a strong culture, but few take the necessary (and often difficult) steps required to build a winning culture.It takes time and commitment, as well as a lot of pain to create a winning culture. Most people shrink in the face of the difficult decisions that must be made to build a strong lasting culture. Instead they opt to make decisions that have the most immediate impact.Winning cultures are built through strong and consistent leadership. I have seen exceptional cultures begin to fall apart as soon as one decision strays from the written and implied rules of that culture.People who know how to build exceptional cultures are well aware that they will often have to accept short term losses by adhering to the rules of that culture. They also know that those losses will pay off handsomely if they stay on their path. It is also imperative that they have buy-in from ALL levels of the organization.Most preseason predictions focus on changes made to a roster or coaching staff during the off-season. While this is indeed an important consideration, I would argue that without bringing them into a living, breathing culture they are, more often than not, doomed to fail.People often become better than they imagine they could be when they are dropped into a winning culture. There’s a reason that companies like In- N- Out Burger and Southwest Airlines are among the most successful in their field and have the most satisfied employees, while many of their less successful competitors have some of the unhappiest employees.The reason is the difference in culture. It’s not like In-N-Out and Southwest hire all the best and brightest and their competitors hire bums. In fact, I would be willing to wager that if you switched the new hires from In-N-Out and Southwest with their competitors’ new hires, nothing would change at any of those businesses.In football terms, the New England Patriots are arguably the most dominant (and consistent) team in football over the past 20-years. How many times in the past decade have they acquired the best available players in the off-season?Look at their most valuable player, Tom Brady, he was not a highly sought-after player when he arrived there. It’s very likely that if he went to the Cleveland Browns instead of the Patriots, no one reading this (outside of University of Michigan fans) would know who he is today.That’s the power of a winning culture. I always say ‘you become the average of the five people you spend the most time with, so choose carefully.’ In a nutshell that’s how a winning culture works, you become the average of the people who are already in that culture. Which is why bringing a bunch of great new players to a team often disappoints that team’s fans.You can follow Sam on Twitter @SuperTaoInc

Read More

Where To Start with and More

All About AdSense and AdWords.

Advertisers who were using PPC marketing from 2017-2018 have expressed their joy on how successful the method was. If you are still undecided about the method you can employ in advertising then this should make your work easier. It combines search terms and even visual ads in promoting the brand. The payment is released once someone clicks on the ad. Those who are familiar with this strategy are not foreigners to AdSense as well as Google AdWords. They come from Google but the way of operation is different. Before people sign up for these, they will want to know where the difference is. You should keep on reading if this is the question running through your mind. In AdWords, Google interface is crucial in winning more clients. The ways in which this can be executed are just two. The Google search network can be targeted or the display network.

When you search for anything on Google, you might see the results with “ad” preceding the other text. There is a reason why these pages appear first and in most cases, advertisers have bid for such. You will be paying the advertiser if people are clicking on the ad you have published. You will also find display ads useful in case if you are promoting your brand. Just like in the case of keywords, the payment is per click. Each has its strengths and weaknesses which is why using both of them is highly recommended. If your target group is the existing clients then these methods will give you just the results you wanted. AdSense is the opposite of AdWords in that you only need your website to make money. Google will be placing various ads on your site. However, they will not be random because Google matches the website to the content that is most relevant to what your website is about.

Google has special bots which check out your site to pick out relevant search terms. This data is used in determining the best ads that Google can place on your site. If you are running a blog then this is an option that you should highly consider. If the focus of your online magazine or news site is on the content and not the paid product then this is one of the best options for you. With the facts at hand, you can then proceed to make a choice. With this kind of understanding it should not be difficult for you to make a decision. You can read more now on this site or view here for more about this product.

Read More